|Statement||Martin Christopher, Adrian Payne, and David Ballantyne.|
|Series||The Marketing series, Marketing series (London, England)|
|Contributions||Payne, Adrian., Ballantyne, David., Chartered Institute of Marketing.|
|LC Classifications||HF5415 .C52717 1991|
|The Physical Object|
|Pagination||viii, 204 p. :|
|Number of Pages||204|
|LC Control Number||92164121|
`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don’t imeldaclyde.com by: RELATIONSHIP MARKETING. New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever "This is, by far, the best book among a growing number of books on relationship marketing. It is intellectually stimulating and, at the same time, highly practical. Each chapter is both comprehensive and imeldaclyde.coms: 4. About the Author. John Egan is Director of Marketing & Communications and Marketing Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Cited by: Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing imeldaclyde.com: Helen Peck.
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text/5(13). Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into/5. Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted imeldaclyde.comng a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for al/5(8).
Jun 17, · Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted imeldaclyde.com Edition: 1st Edition. Jun 23, · This book schools readers in leading-edge relationship marketing techniques now practiced at top firms in North America and Europe. It explains step-by-step how to implement a relationship marketing program in your organization, supplies tools for measuring results and explores the practical role of technology as a key enabler in successful relationship marketing/5(11). Discover librarian-selected research resources on Relationship Marketing from the Questia online library, including full-text online books, academic journals, magazines, newspapers and more. Home» Browse» Economics and Business» Business» Marketing» Relationship Marketing. This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice/5(8).